Experience Skill
These are skills I’ve honed over the years and am still working on it on a daily basis.
Nick Name: fatboijim
Email: jimmysjlee@gmail.com
Phone: *Please leave a message instead*
Date of Birth: 2 March
Address: North Singapore
These are skills I’ve honed over the years and am still working on it on a daily basis.
These are some of the technical skills applied to various platforms that I use on a daily basis.
Key Competencies
Currently managing all marketing aspects of the division with a mission to strive for WSG to be recognised as the national champion in Career Development. I also oversee the respective webpages on the WSG corporate website, the division’s database, quarterly e-newsletter and calendar of events.
Managed all the main digital assets under the brand; namely the e-commerce website and delivery app. I also oversee the PPC digital campaigns for the entire brand and digital marketing calendar for tactical digital coupons and app push notifications.
Responsible for the development of 360-degree marketing campaigns for the School of Engineering & School of IT. Developed specific tactical strategies for respective academic programmes and spear headed tactical events to facilitate student enrollment for the planned intakes.
Headed the marketing department, I oversaw the full spectrum of marketing communication plans and strategies that coincided with the overall branding for both business entities (iStudio & Senki). I’ve also oversaw customer service issues and led corporate programmes and tie-ups.
Managed all A&P activities across all 40 stores, oversaw and grew the membership database of 350K active members; as well as explored whitespace territories best for promoting the brand to increase brand recognition.
Executed direct marketing (sales) for clients from the Banking, Telco and non-profit sector. Managed and helmed a team of 6 to plan and execute weekly sales targets.
” The ability to learn is a skill; the willingness to learn is a choice. “
Obtained 2nd Upper Class
Here are some of the projects completed over my employment journey. Enjoy!
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Talk soon!
Tampines, Singapore
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Here are some articles I’ve written. Enjoy!