Overview

A driven, tech savvy and seasoned Marketing professional, I possess over 8+ years of exhaustive experience in B2C Marketing & Product Management. With demonstrated experience in both ATL and BTL marketing reinforced by several professional certifications, I believe in integrated efforts that leverage both traditional and digital platforms to achieve strategic, targeted and impactful business objective. Other functional expertises include lead generation, E-Commerce, Social Media Strategy, Search Engine Marketing & Optimisation as well as events management .

Jimmy Lee

Nick Name: @fatboijim

Email: jimmysjlee@gmail.com

Phone: *Please leave a message instead*

Date of Birth: 2 March

Address: Tampines, Singapore

  • 3

    Languages Spoken

  • 9

    Years of Experience

  • 10

    Marathons Completed

  • 5624

    Coffees Drank

My Skills

Experience Skill

These are skills I’ve honed over the years and am still working on it on a daily basis.

90%
85%
85%
75%
70%
75%

Technical skill

These are some of the technical skills applied to various platforms that I use on a daily basis.

  • Photoshop
  • Wordpress
  • FollowLiker
  • Shopify

My Experiences

9 Years of Experience

Key Competencies

  • Digitally savvy with a result driven approach to digital campaigns with particular interest in analytics.
  • Persuasive and articulate with strong business acumen and commercial flair to operate in diverse, multi-cultural domains.
  • Excellent communication, interpersonal and networking ability.
  • Strategically agile, demonstrating high work ethics and professional conduct; seasoned to work under pressure.
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Product Marketing & Management

Mar, 2015 - Present (2.5 years)

Responsible for the development of 360-degree marketing campaigns for the School of Engineering & School of IT. Developed specific tactical strategies for respective academic programmes and spear headed tactical events to facilitate student enrollment for the planned intakes.

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Marketing

Dec, 2013 - Sep, 2014 (1 year)

Headed the marketing department, I oversaw the full spectrum of marketing communication plans and strategies that coincided with the overall branding for both business entities (iStudio & Senki). I’ve also oversaw customer service issues and led corporate programmes and tie-ups.

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Marketing & Membership

Feb, 2010 - Nov, 2013 (4 years)

Managed all A&P activities across all 40 stores, oversaw and grew the membership database of 350K active members; as well as explored whitespace territories best for promoting the brand to increase brand recognition.

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Sales & Marketing

Jul, 2008 - Aug, 2009 (1 year)

Executed direct marketing (sales) for clients from the Banking, Telco and non-profit sector. Managed and helmed a team of 6 to plan and execute weekly sales targets.

Education

My Educations & Certifications

” The ability to learn is a skill; the willingness to learn is a choice. “

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University of Bradford, UK

Bachalor of Science (Hons) Marketing
2010 - 2013

Obtained 2nd Upper Class

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Temasek Polytechnic

Diploma in Electronic
2003 - 2006

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Google

Google Adwords Certification

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NUS, ISS

Social Media Marketing Certification

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HubSpot

Inbound Marketing Certification

Portfolio

My Works

Here are some of the projects completed over my employment journey. Enjoy!

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Advertorial

Advertorial

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Brand Catalogue

Brand Catalogue

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Landing Pages

Landing Pages

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Print Ads

Print Ads

Contact Me

Lets Keep In Touch

Connect through social media or feel free to drop me an email; or leave a message below.

Talk soon!

  • Address

    Tampines, Singapore

  • Mobile number

    *Please leave a message instead*

  • Email address

    jimmysjlee@gmail.com
  • Social profiles

Leave me a message

Also leave a message to request for CV. Thanks!

Blog

My Articles

Here are some articles I’ve written. Enjoy!